The .com remains the most institutional brand asset in the domain universe — the only TLD that signals "primary global brand" to enterprise buyers, B2B procurement, and search engines alike. For Bitcoin-native businesses targeting international markets, a category-defining .com is the difference between being the brand and being one of many. Comparable sales (voice.com, eth.com, cars.com) establish .com as the only TLD with eight-figure precedent for keyword names.