Lending covers both directions of the business: borrowing fiat money against Bitcoin held as collateral, and lending Bitcoin itself to earn a return. Placed after Bitcoin, the word describes a financial product that customers understand without a sales pitch. The hyphen separates the two words clearly, which suits spoken referrals and printed material. The .com ending gives the service an international commercial address for borrowers and lenders across markets.
The name belongs to the lending category and to the Bitcoin Credit & Lending set, which groups names around credit, funding and collateral. Fitting buyers include a provider of collateralised consumer or business loans, a marketplace that matches borrowers with lenders, a mortgage broker adding Bitcoin-secured products, or an education site that explains loan-to-value ratios and liquidation risk.