In Swiss usage, Messe stands for the large fairs held in exhibition halls and on city fairgrounds, as well as smaller specialist shows. The word implies stands, a printed floor plan and a programme of talks. The bitcoin prefix narrows the subject to one asset and its industry. The .ch ending anchors the event in Switzerland, a multilingual country with many financial firms, technology companies and conference venues within easy rail distance of one another.
Classified under education, the name serves formats that combine learning with business contact. It is also held on .at, and the two can be acquired together to run Swiss and Austrian editions under one identity. Suitable projects include a trade show with an investor day, a conference expo for payment and custody providers, a careers fair for the sector and a permanent online catalogue of exhibitors.